Things That You Should Know About The Growth Of African Fashion Industry.
Clothing designs that most Africans do wear is what we call African fashion. But with interaction with western countries, the designers employed the different design ideas to the traditional clothing making them smarter. This is a short description on the African fashion.
Recently, the African fashion industry has had a very high growth rate in its economy. This has been advantageous to the general African economy since tis sector has made it grow too. This is a big change since for the last few years, the African economy has been so dependent on the manufacturing sector for its success.
Most people have been wondering why this sector has had a very high growth rate in its economy. The reason, why I wrote this article, is to give out the reasons that have influenced its growth.
The media has a big influence on the growth of the African fashion industry by the displaying of the African designs. This has attracted great attention of most people in Africa and outside Africa. More celebrities and rich people around the world showed great interest in the African fashion. This helped the sector have more clients who purchased the African outfits and as a result, it developed to where it is today.
The industry has grown rapidly due to the high population in Africa. The high population create a big market for the African fashion hence more sales are made. Also the youth population in Africa has influence in the growth of the African fashion industry. This has made the Africans designers to enjoy more profits due to high demand. Also designers have been more creative attracting more youths to the fashion.
The middle-class population in America has also lead to the growth of the African fashion. The reason behind this is that the African fashion targets people with disposable income. Sometimes back in US, most people in the middle class could only try to get the basic needs. The poverty in the middle class led to poor growing economy of the African fashion
African fashion utilizes its advantage of fast movement to prosper. Since the African economy does not include the African continent, fewer people o come as investors in Africa. The fashion brands that result to come out of the other different cultures. This has led to creation of unique and good designs of the African fashion that do have different colors and prints. This has led to the growth of fashion economy.
The above are the top reasons that has made the economy of African fashion rise rapidly. Ankara and the kente are the best known African fashions. Most designers do design African wears for different places such as the church African fashion and even official African fashion.